Mick is a wonderful professor and you can really tell that he loves teaching. He's also highly regarded as one of the top in his field (market research).

The class itself is very straightforward and Mick clearly explains what is on the tests and what he wants in the semester project. Overall, I learned quite a bit about an important part of marketing and didn't feel that the class was ever overwhelming.

Professor Mick is very knowledgeable and very enthusiastic about Marketing Research. He also makes sure students are able to reach him outside of class. For instance, during our semester project, he frequently answered e-mails within 10-15 minutes.

Not a difficult class. Professor Mick can be a little dry, but he is very accessible and a great guy.