Global Strategy and Systems provides an overview of global business from both a strategic process perspective and the organization as a system. It introduces a broad conceptual framework involving strategic …
This course covers the use of cost data in strategic planning and control to facilitate the development and implementation of business strategies. Restricted to MS in Commerce students.
Financial Accounting incorporates the perspectives of accounting, corporate finance, and economics to help students understand financial statements and the judgments and incentives underlying accounting choices. The course will use an …
Marketing and Quantitative Analysis introduces the marketing management processes that can be applied to various global markets. Topics include understanding market metrics, consumer market dynamics, consumer behavior and social/cultural trends, …
Organizational Behavior examines human behavior both within the organization and within the global business environment. It discusses personal effectiveness and interpersonal skills in a global climate. Topics include cross-cultural differences, …
Financial Management covers basic corporate finance including cost of capital, capital budgeting, valuation of stock and bonds, working capital management, and international finance. Prerequisite: Restricted to MS in Commerce students.
GCOM 7140 is a research-oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders …
Consumer Behavior and Pricing Strategy integrates our understanding of consumers from research in marketing, psychology, and behavioral economics. We will take the perspective of a marketing manager and employ this …
This course will expose you to the knowledge and skills required of, 1) brand managers as they successfully launch and manage branded products/services over time, and 2) brand consultants who …
Examines ways to design, develop and execute effective integrated, web, and social marketing programs. The course uses a business planning model which allows students to justify, build, and execute social …
Developing innovative products is the lifeblood of the firm, yet many product introductions fail due to improper design, unrealistic expectations or a failure to understand the consumer. This course will …
Through labs, assignments, and a capstone project, students build, evaluate, & deploy predictive ML/AI models using low-code technologies and learn how to apply these concepts to create value & support …
This course aims to provide students with a practical understanding of Artificial Intelligence technology. It covers key factors for the successful development, deployment, and management of AI, machine learning, and …
The course provides an overview of the fundamentals necessary to conduct data analytics with Python including understanding Python objects, data types, structures, packages, and data flow statements; and, reading, writing, …
Students will learn how to communicate effectively with data and data structures. This includes how to evaluate potential sources of data, aggregate data values from multiple sources, and compile creative, …
Provides an overview of the concepts, technologies, and tools necessary to support and improve electronic commerce, with emphasis on tools and methodologies for measuring and enhancing digital presence. The two …
Multivariate statistics training to analyze Big Data sets. The course covers discrete choice modeling (logistic and probit models), classification techniques (discriminant and cluster analyses), data reduction techniques (factor analysis), and …
The primary objective of Project Management is to provide a blend of theoretical knowledge and practical skills necessary for the effective management of projects. To this end, the course is …
This course provides students with an introduction in how to effectively fill the role of Project Manager. It covers a blend of conceptual knowledge and practical skills necessary for the …
This course is designed to provide a broad overview of management consulting and other related advisory services professions while also helping students develop skills that are broadly applicable in these …