Professor Boichuk is the nicest professor in the block. He always gives great feedback and we actually get to apply things we learn to real-life cases. The midterm was pretty stressful and time consuming, so start early (he even tells you about it on the first day of class). All of the companies are interesting and sustainable too, which made them more fun to read about. #tCF2020

Professor Boichuk is a really nice guy and you can tell that he cares about his students a lot. He likes sustainability and you can tell through the brands/businesses he has us do projects on and how he likes Tesla and Patagonia. It was cool that we got to apply marketing concepts by working on projects related to how we could improve real businesses like The Juice Laundry or MarieBette or JUST. However, i disliked how he made use read some really theoretical marketing readings, and sometimes it feels like he just lectures off of powerpoint.