COMM 4372
Integrated Communications & Digital Campaigns
Course Description
This course exposes students to the best practics of an Integrated Marketing Communications (IMC) campaign and has them create their own campaign for the National Student Advertising Competition's (NSAC) national client. Students are also exposed to the strategic media planning process which is an important part of any IMC plan.
Instructors
No instructors this semester
This course isn't being taught this semester. Try viewing the last 5 years.