GBUS 8069

Course Description

Institutional investors increasingly rank serving a social purpose as a factor garnering high regard. How people define serving a social purpose varies widely however. Corporations have a unique value add in terms of expertise, human resources, public influence, and unrestricted funds. But do corporations embrace a social purpose in ways that deliver quantifiable outcomes for a range of stakeholders, as well as economic performance? This course provides an expanded vision of competitive strategy and ethics by incorporating social purpose as a source of new business opportunities, improved productivity, and competitive differentiation and at the same time minds the gap between policy and practice.