GBUS 8735
Disruptive Innovation: Winning in New Markets and Product Categories
Course Description
The past two decades have witnessed the birth of an unprecedented number of new-to-the-world markets. Research into patterns of success and failure in new markets indicate that the most successful companies follow a set of implicit rules and share specific behaviors. Students will learn to use theories of innovation, organization, and leadership to determine which strategies will and will not be effective in new-market circumstances.
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