GCOM 7655
Global Market Research & Analytics
Course Description
This course is a research-oriented class that examines how firms can leverage customer analytics to create, manage, and grow brands. The class provides students with a strategic framework and analytical tools to develop and execute data-driven strategies that enhance customer engagement and loyalty. Through lectures, analysis workshops, class exercises, and team projects, the course investigates the art and science of delivering customer value.
Instructors
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