This course aims to provide students with a practical, managerial perspective on Artificial Intelligence. It covers key factors for the successful development, deployment, and management of generative AI, machine learning, …
This course introduces students to various emerging AI applications across societal, governmental, organizational, and personal sectors. We assess these uses through ethical and justice perspectives and AI ethical frameworks, evaluating …
This course covers the fundamentals of data wrangling, exploration, and visualization for business decision making. In this course, we will learn techniques that will allow us to clearly, efficiently, and …
Comm 4230 covers practical uses of information technology in financial settings. You will learn by doing: you will develop technologies that manage an online portfolio of stock and options, and …
Tech's Role in Business and Society. Students will focus on current topics in the fast-growing technology industry including tech business models, Silicon Valley and global industry culture, and public policy. …
We will study the role of open source innovation through case studies anddiscussions that examine the potential of open source innovations to address long-standing societal problems, increase resilience to climate …
This hands-on course introduces the fundamentals of machine learning and AI and how they create business and societal value. Students learn how models are developed, evaluated, and deployed to support …
Machine learning and artificial intelligence form the foundation of a large variety of analytics applications that offer significant value in today¿s business environment and beyond. In this accessible, hands-on course, …
This course provides a manager's view of cybersecurity and privacy that contains an overview of methods for managing and mitigating cybersecurity risk in organizations. Further, this course includes an emphasis …
Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international …
This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders …
This course will (1) introduce a variety of big marketing data, such as social network, text, image, voice, video, and location data; (2) introduce contemporary analytic tools, such as network …
This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & …
This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects …
This course exposes students to the best practics of an Integrated Marketing Communications (IMC) campaign and has them create their own campaign for the National Student Advertising Competition's (NSAC) national …
This course introduces students to the software used by creative personnel within an advertising agency, such as Adobe Photoshop, InDesign, and Illustrator, to name a few.
This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds …
This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural …
Developing innovative products is the lifeblood of the firm, yet many product introductions fail due to improper design, unrealistic expectations or a failure to understand the consumer. This course will …
Analyzes the federal income tax law and its application to business, investment, and personal transactions.